Close CRM Just Shipped an AI Sales Agent That Actually Lives Inside Your CRM

Chloe is not another bolt-on AI tool. She is built directly into Close, calls your leads, qualifies them, books meetings, and updates the CRM. After 818,000 calls in beta, she just went generally available.

Close has always been the CRM that sales teams actually use. Not the one that sits in a tab collecting dust while reps track deals in a spreadsheet. The built-in calling, the speed, the lack of bloat. That is why it has 11,500 businesses on the platform and a 4.7 on G2 with over 2,000 reviews.

On June 10, Close announced the general availability of Chloe, an AI sales agent that is built directly into the CRM. Not a separate product. Not a third-party integration. Not a chatbot that sits in a widget. Chloe is part of Close the same way the power dialer is part of Close.

What Chloe actually does

Chloe calls your leads, has real qualifying conversations, books meetings on your calendar, follows up automatically, and keeps the CRM updated after every interaction. She also does account research, lead enrichment, and conversational assistance through Chloe Chat.

The important part is what she has access to. Because Chloe lives inside the CRM, she can see customer history, previous conversations, deal context, and workflow automation. She is not working from a blank slate on every call. She knows what happened last time your team talked to this person, what stage the deal is in, and what the next step should be.

During beta, 306 businesses used Chloe to make over 818,000 calls, reaching nearly 112,000 prospects and completing more than 6,400 hours of conversations. One beta customer reported booking 30 meetings in the first week, which increased their total meetings by over 50%.

What it costs

Chloe is included on every Close plan. That is worth repeating: you do not pay extra for the AI agent. You get AI credits with your plan.

Solo starts at $9/month (annual) with 500 AI credits per user. Essentials is $35/month with 1,000 credits. Growth is $99/month with 1,500 credits and adds the ability to use Chloe in automated workflows. Scale is $139/month with 2,000 credits and adds predictive dialing and live call coaching.

Additional credits are available for purchase if your team burns through the included allotment, but the base credits are generous enough for most small teams to get started without hitting a wall.

The credit-based model is worth noting because it means your costs scale with actual usage, not with seat count. A three-person team on Growth gets a shared pool of up to 15,000 credits per month. That is a lot of AI-assisted calls before you need to buy more.

Why this matters for small sales teams

Most AI sales tools are built for enterprise. They require a dedicated implementation team, a six-figure contract, and months of configuration. They assume you have a RevOps team and a data engineering team and a budget for Salesforce consulting hours.

Close has never been that product, and Chloe does not change that. The setup takes under an hour for voice. Notetaker, pipeline suggestions, CRM enrichment, and Chloe Chat work out of the box with no configuration.

For a five-person sales team that spends half its day on outbound calls, Chloe handles the initial qualification work while reps focus on the conversations that actually close deals. That is not a productivity hack. That is a structural change in how a small team operates.

Where Chloe fits in the AI sales agent landscape

We track over 50 AI sales agents in our directory. The space breaks down into a few categories: standalone AI SDR platforms like Instantly AI and Lemlist that run outbound sequences, CRM-native agents like Salesforce Agentforce and HubSpot Sales Hub that live inside a larger platform, and purpose-built prospecting tools like Apollo.io that combine data and outreach.

Chloe sits in the CRM-native category, but with a significant difference. Salesforce Agentforce requires an Enterprise or Unlimited license and a multi-month implementation. HubSpot Sales Hub starts at $90/month per seat for the Professional tier that includes most AI features. Close starts at $9/month and Chloe is included on every plan.

For teams under 20 people who primarily sell through calls and email, Close with Chloe is the most complete AI-native CRM option at the price point. The trade-off is that Close is purpose-built for sales. If you need marketing automation, customer success features, or a full platform play, HubSpot or Salesforce will cover more ground. But if your team sells and that is the job, Close does not ask you to pay for things you will never use.

What is coming next

Close plans to expand Chloe with multilingual support and native email and SMS conversations. Right now Chloe is available for U.S. and Canada customers only, with additional markets coming. The voice capabilities are the headline feature, but the roadmap suggests Chloe will eventually handle the full outbound cycle across channels.

Chloe is available now on all Close plans. You can explore our full listing at theaiagentindex.com/agents/close-crm, and if you want to try Close, they offer a 14-day free trial with a 30-day money-back guarantee.

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