Troops vs Gong (2026)
Side-by-side comparison of Troops and Gong — pricing, capabilities, integrations, deployment complexity, and ratings. Last updated April 2026.
Data sourced from The AI Agent Index · Updated daily
Troops
by Troops (Salesforce)
AI revenue signals platform that delivers CRM alerts and insights directly in Slack and Teams.
Gong
by Gong
Revenue intelligence platform with AI-driven deal and conversation analysis.
Capabilities
Troops
Gong
Pros & Limitations
Editorial assessmentTroops
Pros
- ✓Brings CRM insights into Slack workflow
- ✓Reduces time spent in Salesforce for updates
- ✓Good for distributed and remote sales teams
Limitations
- ⚠Now owned by Salesforce — future roadmap uncertain
- ⚠Requires clean CRM data to surface useful signals
- ⚠Limited standalone value without Salesforce
Gong
Pros
- ✓Best-in-class conversation intelligence with AI-driven deal coaching
- ✓Deep CRM sync with Salesforce and HubSpot — auto-updates deal fields
- ✓Revenue forecasting powered by actual call and email activity
- ✓Strong enterprise security — SOC 2 Type II, GDPR compliant
Limitations
- ⚠Premium pricing makes it difficult for SMBs to justify
- ⚠Requires significant onboarding and change management
- ⚠Recording-dependent — insights only as good as call coverage
- ⚠Complex admin configuration for large enterprise deployments
Frequently asked questions
What is the difference between Troops and Gong?
Troops is a subscription ai sales agents targeting enterprise customers. A standout strength: Brings CRM insights into Slack workflow. Gong is a subscription tool targeting b2b customers. A standout strength: Best-in-class conversation intelligence with AI-driven deal coaching. See the full comparison table above for a detailed breakdown.
Is Troops or Gong better for my team?
Troops suits enterprise teams with easy setup complexity, starting at $30. Key consideration: Now owned by Salesforce — future roadmap uncertain. Gong is designed for b2b teams with moderate setup complexity, starting at $0. Key consideration: Premium pricing makes it difficult for SMBs to justify. Consider your budget, team size, and existing integrations before choosing.
How does Troops pricing compare to Gong?
Troops uses a subscription model, starting at $30 per month. Gong uses a subscription model, starting at $0 per month. Both pricing structures are tracked and updated regularly on The AI Agent Index.
What are the main limitations of Troops vs Gong?
Troops limitations include: Now owned by Salesforce — future roadmap uncertain; Requires clean CRM data to surface useful signals. Gong limitations include: Premium pricing makes it difficult for SMBs to justify; Requires significant onboarding and change management. Review the Pros & Limitations section above for the complete editorial assessment.